Alman, Susan W. and Sara Gillespie Swanson. Crash Course in Marketing for Libraries. 2nd ed. Libraries Unlimited, 2014. ISBN: 978-1-61069-870-2
Description
This easy to use book explains effective marketing strategies and identifies the tools needed
to boost the visibility and increase the use of your library in the
community. Each chapter of this second edition has been updated and expanded,
comprehensively addressing the planning, implementation, and evaluation
stages of the marketing and public relations process in libraries. The
rise of social media as a powerful marketing tool is discussed in
particular detail.
Table of Contents
- Introduction
Chapter 1: The Planning Process for Your Marketing Plan
Chapter 2: Develop a Marketing Plan
Chapter 3: Communicate to the Community: Using the Media, Newsletters, and Annual Reports to Market the Library
Chapter 4: Using Social Media to Market the Library
Chapter 5: Fund-Raising
Appendix A: Glossary
Appendix B: Boilerplate Example
Appendix C: Nominal Group Technique
Appendix D: John Cotton Dana Library Public Relations Awards
Appendix E: Sample Marketing Plans
Appendix F: Sample Promotional Materials
Appendix G: Sample Annual Appeal
Appendix H: Sample Annual Reports
Appendix I: Sample Newsletters
Appendix J: Sample Friends of the Library Newsletters
Appendix K: Sample Press Release
Index
