Marketing with Social Media: a LITA Guide

Thomsett-Scott, Beth C. Marketing with Social Media: a LITA Guide. Chicago: ALA TechSource, 2014.  302.30285 Marke.  ISBN 978-1-55571-972-3

Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts, this LITA guide will save readers time and effort by providing basic information on the most popular and cutting-edge marketing technologies. With best practices for engaging library users across multiple platforms, this book:

• Draws from a range of experiences, with examples from different library types and sizes
• Includes case studies of successful social media efforts using Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, Twitter, and QR codes
• Offers tips for maintaining a steady flow of content, coordinating with colleagues, planning for sustainability, and using built-in analytics for evaluation
• Features numerous screen shots and illustrations
• Provides a resource list at the end of every chapter, allowing readers to dig deeper
• With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.

Using Social Media in Libraries: Best Practices

Harmon, Charles and Michael Messina (eds.) Using Social Media in Libraries: Best Practices. Scarecrow Press, 2013. ISBN: 978-0-8108-8754-1

Description

Successful strategies for deploying meaningful social media library activities are covered in this book. The case studies provide practical advice from a range of library types.

Table of Contents

The Library in the Social Network: Twitter at the Vancouver Public Library by Kay Cahill, Vancouver Public Library, Vancouver, Canada Beyond the Teen Space: Reaching Teens through Social Media by Laura Horn, Farmington Public Libraries, Farmington, Connecticut Blogging for Readers by Robin Hastings, Missouri River Regional Library, Jefferson City, Missouri Successful Blogging Strategy & Design by Jason Paul Michel, Miami University Libraries, Oxford, Ohio  Navigating the Virtual Horizon: Finding Our Way Using Social Media in Hospital Libraries by Yongtao Lin and Kathryn M.E. Ranjit, Tom Baker Cancer Knowledge Centre, University of Calgary Libraries, Calgary, Canada Visualizing Information with Pinterest by Cynthia Dudenhoffer, Smiley Library, Central Methodist University, Fayette, Missouri The United Nations Library is Seriously Social by Angelinah C. Boniface, Dag Hammarskjöld Library, The United Nations, New York Social Catalogs: Implementing an Online Social Community as an Extension to Our Physical Libraries by Laurel Tarulli, Dalhousie University, Halifax, Nova Scotia