Denning, Stephen. The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. Routledge, 2011. ISBN: 978-0-7506-7355-6.
Description
Libraries need to hone their stories to effectively communicate with their various constituencies, and Stephen Denning's book can help. Denning teaches storytelling as a powerful and formal discipline for organizational change and knowledge management. His book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.
You may also want to check out Telling the Story of Your Library’s Impact, a webinar hosted by Gale/Cengage and the State Library that describes and provides some specific tools for gathering and crafting library stories for advocacy.
