- Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways
- Offers many examples that will help other libraries establish or refine their own social networking activities
- Presents several key questions that libraries should ask themselves, such as "Who do we want to reach?" and "What's the best way to interact with communities?"
- Gives libraries guidelines to set social networking goals and conduct ongoing evaluation
- Includes illuminating comments from numerous librarians on the front lines of communication
Thursday, October 3, 2013
Successful Social Networking in Public Libraries
Crawford, Walt. Successful Social Networking in Public Libraries. Chicago: ALA, 2014. 302.30285 Crawf ISBN 978-0838911679
Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford's book fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford:
Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.