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Crawford, Walt. Successful Social Networking in Public
Libraries. Chicago: ALA, 2014. 302.30285 Crawf ISBN
978-0838911679
Most commentaries to date on
library use of social networks such as Facebook and Twitter have focused on a
handful of well-funded public libraries with high-profile employees. Now
Crawford's book fills in the rest of the picture, offering for the first time
an in-depth look at how a large variety of public libraries are using social
networks. Examining nearly 6,000 libraries across the US, Crawford:
- Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways
- Offers many examples that will help other libraries establish or refine their own social networking activities
- Presents several key questions that libraries should ask themselves, such as "Who do we want to reach?" and "What's the best way to interact with communities?"
- Gives libraries guidelines to set social networking goals and conduct ongoing evaluation
- Includes illuminating comments from numerous librarians on the front lines of communication
Based on broad research,
Crawford draws a vivid portrait that shows how a wide range of public libraries
is conducting digital outreach and marketing through social networking.
