Dando, Priscille. Say It With Data: A Precise Guide to Making Your Case and Getting Results. Chicago: ALA Editions, 2014.
ISBN: 978-0-8389-1194-5
ISBN: 978-0-8389-1194-5
Publisher's Description
Administrators, policymakers, legislators, and the public demand
concrete, measurable evidence of the need for libraries and their use.
The collection and dissemination of data about library service in a
straightforward, convincing manner are integral components of library
advocacy in the current economic climate. Addressing frontline
librarians lobbying for increased programming or staff, as well as
administrators marshalling statistics to stem the tide of budget cuts
and prevent library closure, this vital new book explores the whys and
hows of using data to build a better picture of library needs and
success. With a distinctive combination of research-based information
and practical application, Dando
- Demonstrates how data from surveys, focus groups, ALA, and state and local sources can be aggregated and used to craft a strong message
- Takes readers step by step through the process of using data to tailor a message to specific audiences
- Offers real-world examples from school and public libraries that can be used as models
Table of Contents
Preface
Acknowledgments
1 Determining Need, Message, and Audience2 Secrets of Effective Communication3 Working with the Power of Statistics4 Methods of Measurement: Surveys5 Methods of Measurement: Focus Groups6 Presenting Data to Get Results
Appendix A: Survey Checklist
Appendix B: Focus Group Checklist
Appendix C: Data Presentation Checklist
Appendix D: Birmingham Public Library Patron Survey
Appendix E: Sample Student Survey, Robert E. Lee High School
Appendix F: Sample Teacher Survey, Robert E. Lee High School
Appendix G: Westborough Public School Library Survey (Faculty)
Appendix H: Sample Survey Results for Analysis
Bibliography
Index
