Creating Your Library Brand : Communicating Your Relevance and Value to Your Patrons

Doucett, Elisabeth. Creating Your Library Brand : Communicating Your Relevance and Value to Your Patrons. Chicago, IL: ALA, 2008. isbn 978-0-8389-0962-1 659.1902 Douce

In the new media mix, libraries need to stand up and effectively communicate their benefits as preferred providers of information and entertainment resources. By following the step-by-step guidance of Doucett, branding pro turned librarian, libraries can begin to develop branding that makes a difference and is tailored to the nonprofit public library arena.