Thursday, January 10, 2013

Librarian’s Nitty-Gritty Guide to Social Media

Solomon, Laura.  The Librarian’s Nitty-Gritty Guide to Social Media.  Chicago: ALA, 2013.  006.754 Solom     ISBN  978-0838911600

The vast array of social media options present a challenge to today's busy librarians: it's tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she enlarges her best-selling ALA Editions Special Report on the topic and

  •    Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults and teens use of social media impacts the library

  •  Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling
  •  Addresses the fine points of Facebook, comparing the various types of profiles and accounts
  • Guides readers in the basics of crafting eye-catching status updates, and other social media best practices
  • Shows how to manage and monitor accounts, including pointers on dealing with negative feedback

Including a bibliography of additional resources, Solomon's guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.