Friday, October 30, 2009

The Library PR Handbook: High-Impact Communications.

The Library PR Handbook: High-Impact Communications. Mark R. Gould, Ed. Chicago: ALA, 2010. 021.7 Libra2 ISBN 978-0-8389-1002-3

Highly recommended reading for anyone charged with the responsibility of summoning up community support and involvement in behalf of a school or community library. --The Midwest Book Review

Must read for librarians working in multi-type libraries. --Camila Alire, ALA President 2009-10

This just-in-time, user-friendly guide has something to help every librarian, from the newly-minted grad to seasoned veteran, meet today s complex communications challenges. --Rochelle Lefkowitz, founder, Pro Media Communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the how-tos of amplifying your message through partnerships; the means to develop affordable podcasts, savvy outreach programs, and special events; and tips for using gaming to build excitement. Written by high-profile experts in the PR field, "The Library PR Handbook" is the essential reader for those looking to spice up their library's message and get the word out.