Generating Buzz: Strategic Communications for Nonprofit Boards

Patterson, Sally J. Generating Buzz: Strategic Communications for Nonprofit Boards. Washington D.C.: BoardSource, 2006. 658.45 Patte ISBN 1-58686-082-8

The author expertly--at times uncannily so--describes the lost value inherent in the error of not leveraging the influence of board members for communication and the large reservoir of value that inheres in the choice of a CEO and board chairman intentionally to do so. Along the way, Patterson scatters helpful counsel regarding framing and branding the organization and its mission, not least so that board members have something good to create buzz about.