Sweeney, Patrick (PC) and John Chrastka. Winning Elections and Influencing Politicians for Library Funding. Neal-Schuman, 2017. ISBN: 978-0-8389-1556-1
Description
Written by two experienced library campaigners and filled with easy to follow strategies, this book will guide ballot committees, librarians, trustees, and library advocates through the process of winning an election for funding their library.
Table of Contents
Chapter 1 Getting Started
Chapter 2 Surfacing
Chapter 3 Schmoozing and Networking
Chapter 4 Early Work and Political Landscape Memo
Chapter 5 Power Mapping
Chapter 6 Building Your Vote Yes Committee
Chapter 7 Committee Roles and Responsibilities
Chapter 8 Getting on the Ballot
Chapter 9 Campaign Budget
Chapter 10 Fund-Raising
Chapter 11 Volunteers
Chapter 12 Theme and Message
Chapter 13 Responding to Opposition
Chapter 14 Earned Media
Chapter 15 Paid Media
Chapter 16 Voter Data
Chapter 17 Polling
Chapter 18 Website and Digital Platforms
Chapter 19 Canvassing and Phone Banking
Chapter 20 Campaign Events
Chapter 21 E-Mail
Chapter 22 Facebook
