Thursday, May 25, 2017

Winning Elections and Influencing Politicians for Library Funding

Sweeney, Patrick (PC) and John Chrastka. Winning Elections and Influencing Politicians for Library Funding. Neal-Schuman, 2017. ISBN: 978-0-8389-1556-1

Written by two experienced library campaigners and filled with easy to follow strategies, this book will guide ballot committees, librarians, trustees, and library advocates through the process of winning an election for funding their library.

Table of Contents
Chapter 1    Getting Started
Chapter 2    Surfacing
Chapter 3    Schmoozing and Networking
Chapter 4    Early Work and Political Landscape Memo
Chapter 5    Power Mapping
Chapter 6    Building Your Vote Yes Committee
Chapter 7    Committee Roles and Responsibilities
Chapter 8    Getting on the Ballot
Chapter 9    Campaign Budget
Chapter 10    Fund-Raising
Chapter 11    Volunteers
Chapter 12    Theme and Message
Chapter 13    Responding to Opposition
Chapter 14    Earned Media
Chapter 15    Paid Media
Chapter 16    Voter Data
Chapter 17    Polling
Chapter 18    Website and Digital Platforms
Chapter 19    Canvassing and Phone Banking
Chapter 20    Campaign Events
Chapter 21    E-Mail
Chapter 22    Facebook