Tuesday, January 6, 2015

Start a Revolution: Stop Acting Like a Library

Bizzle, Ben (with Maria Flora). Start a Revolution: Stop Acting Like a Library. ALA Editions, 2015. ISBN: 978-0-8389-1267-6

At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Topics include the importance of branding, dynamic web sites and social media, stakeholder engagement, and marketing campaigns.

Table of Contents
Prelude: The Jonesboro Story
Chapter One: The Digital Library
Chapter Two: Going Mobile
Interlude: Crooked Valley Regional Library
Chapter Three: Facebook
Chapter Four: Facebook Advertising (or: How I Learned to Stop Worrying and Love Mark Zuckerberg)
Chapter Five: Marketing in the “Real World”
Chapter Six: Making Pretty Pictures
Chapter Seven: Convincing the Decision Makers
Chapter Eight: Start Your Own Revolution

Appendix A: Twitter, by Ned Potter
Appendix B: Pinterest, by Josh Tate
Appendix C: More Convincing the Decision Makers, by Carson Block