Kennedy, Marie R. and Cheryl LaGuardia. Marketing Your
Library’s Electronic Resources. Chicago: ALA, 2013. 025.284
Kenne ISBN 9781555708894
It's often hard to juggle promoting a
library's e-resources effectively at the same time as building basic visibility
within the community it serves. Useful for librarians at any type of
institution, this How-To-Do-It Manual guides readers through every step of
developing, implementing, and evaluating plans to market e-resources in an
approachable and user-friendly way. Kennedy and LaGuardia show how front line
librarians can improve awareness of under-utilized resources and increase
demand for more of the same, thereby encouraging increased funding. Their book
includes:
- Four complete programs from both public and academic libraries
- A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models
- Numerous examples of well-executed plans and outcomes
