Thursday, March 28, 2013

Marketing Your Library’s Electronic Resources

Kennedy, Marie R. and Cheryl LaGuardia.  Marketing Your Library’s Electronic Resources.  Chicago: ALA, 2013.  025.284 Kenne    ISBN 9781555708894

It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes:

  • Four complete programs from both public and academic libraries
  •  A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models
  • Numerous examples of well-executed plans and outcomes