Library Public Relations, Promotions, and Communications: a How-To-Do-It Manual, 2nd ed

Wolfe, Lisa A. Library Public Relations, Promotions, and Communications: a How-To-Do-It Manual, 2nd ed. New York: Neal Schumann, 2005. isbn 1-55570-471-9 021.7 Wolfe 2nd ed.

This second edition draws from the author's extensive experience in both the private and public sectors and library success stories, an approach in the publisher's series for librarians that ensures real-world advice. The book is divided into two parts--"Planning and Evaluation" and "Strategies and Methodologies"--with many examples of successful communicating and the impact and changes brought by technology. Ideas on putting together a communications plan, creating clear signage and print products, effectively using a library's Web site, and communicating during a crisis will be helpful for all types of libraries and positions.

Review
"An expertly written guide to promotion, fundraising, public relations, community building, and more especially for libraries." --Library Bookwatch"Walters includes instructive examples of library success stories, sample plans, and a CD-ROM with a one-day workshop presentation." --American Libraries