The Librarian's Nitty-Gritty Guide to Content Marketing by Laura Solomon. ALA Editions, 2016. 978-0-8389-1432-8.
Publisher's Description
What
is content marketing? Simply put, it’s the most effective
way to increase your value to customers. When you deliver content that
library users find useful and relevant, you give a compelling answer to
their question, “What’s in it for me?” Author of the best-selling book
The Librarian's Nitty-Gritty Guide to Social Media,
Solomon speaks directly to public relations personnel, web librarians,
and other staff responsible for the library's online presence. Filled
with nuts-and-bolts advice on how to increase the library's value to its
users, her guide:
- defines the essential characteristics of effective content marketing;
- explores methods of audience assessment;
- demonstrates how to optimize content for sharing;
- explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;
- describes meaningful metrics for the library context;
- points out 5 common mistakes and how to avoid them;
- provides a template for creating personas; and
- includes first-hand accounts from library marketers.
Making
content marketing concepts bite-sized and easily digestible, this guide
shows libraries how to market effectively by focusing on what library
users find useful and relevant.
More Information
See the
publisher's website for
Table of Contents and
author information.
