At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Topics include the importance of branding, dynamic web sites and social media, stakeholder engagement, and marketing campaigns.
Table of Contents
Appendix A: Twitter, by Ned PotterAppendix B: Pinterest, by Josh TateAppendix C: More Convincing the Decision Makers, by Carson Block