Librarian's Nitty-Gritty Guide to Content Marketing

The Librarian's Nitty-Gritty Guide to Content Marketing by Laura Solomon. ALA Editions, 2016. 978-0-8389-1432-8.

Publisher's Description

What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide:

• defines the essential characteristics of effective content marketing;
• explores methods of audience assessment;
• demonstrates how to optimize content for sharing;
• explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;
• describes meaningful metrics for the library context;
• points out 5 common mistakes and how to avoid them;
• provides a template for creating personas; and
• includes first-hand accounts from library marketers.

Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

More Information

See the publisher's website for Table of Contents and author information.

Digital Curation, Second Edition

Oliver, Gillian and Ross Harvey. Digital Curation. Second Edition. Neal-Schuman, 2016. ISBN: 978-0-8389-1385-7

Description
A great resource for librarians, archivists, or records managers, this revamped and expanded edition is filled with up-to-date best practices. Topics covered include:

• key requirements for digital curation, from description and representation to planning and collaboration;
• the value and utility of metadata;
• considering the needs of producers and consumers when creating an appraisal and selection policy for digital objects;
• the paradigm shift by institutions towards cloud computing and its impact on costs, storage, and other key aspects of digital curation;
• the quality and security of data;
• new and emerging data curation resources, including innovative digital repository software and digital forensics tools;
• mechanisms for sharing and reusing data, with expanded sections on open access, open data, and open standards initiatives; and
• processes to ensure that data are preserved and remain usable over time.

Table of Contents

Part I: Digital Curation: Scope and Incentives

1    Introduction
2    The Changing Landscape
3    Conceptual Models
4    Defining Data

Part II: Key Requirements for Digital Curation

5    Curation and Curators
6    Description and Representation Information
7    Preservation Planning and Policy
8    Sharing Knowledge and Collaborating

Part III: The Digital Curation Lifecycle in Action
9    Designing Data
10    Creating Data
11    Deciding What Data to Keep
12    Ingesting Data
13    Preserving Data
14    Storing Data
15    Using and Reusing Data

Visual Literacy for Libraries

Visual Literacy for Libraries: A Practical, Standards-Based Guide by Nicole E. Brown, Kaila Bussert, Denise Hattwig, and Ann Medaille. American Library Association, 2016. 978-0-8389-1381-9.

Publisher's Description
The importance of images and visual media in today’s culture is changing what it means to be literate in the 21st century. Digital technologies have made it possible for almost anyone to create and share visual media. Yet the pervasiveness of images and visual media does not necessarily mean that individuals are able to critically view, use, and produce visual content. The ACRL Visual Literacy Competency Standards for Higher Education were developed to address these distinct characteristics of images and visual media. Based on those standards, this book provides librarians and instructors with the tools, strategies, and confidence to apply visual literacy in a library context. Readers will not only learn about ways to develop students’ visual literacy, but also how to use visual materials to make their instruction more engaging. Ideal for the busy librarian who needs ideas, activities, and teaching strategies that are ready to implement, this book

• shows how to challenge students to delve into finding images, using images in the research process, interpreting and analyzing images, creating visual communications, and using visual content ethically;
• provides ready-to-go learning activities for engaging critically with visual materials;
• offers tools and techniques for increasing one’s own visual literacy confidence; and
• gives strategies for integrating, engaging with and advocating for visual literacy in libraries.

With this book’s guidance, academic professionals can help students master visual literacy, a key competency in today’s media-saturated world, while also enlivening instruction with visual materials.

See the publisher's website for Table of Contents and author information.

Shared Collections: Collaborative Stewardship

Shared Collections: Collaborative Stewardship, Hale, Dawn, ed. Chicago: ALA Editions, 2016. 025.21 Share  ISBN9780838914038

Libraries and the organizations that provide services to them are devoting more attention to system-wide organization of collections—whether the "system" is a consortium, a region or a country.  As a strategy for saving space and money while expanding access to additional materials and resources, the value of shared collections is indubitable. This collected volume from the Association of Library Collections & Technical Services (ALCTS) spotlights the histories and experiences of several collaborations at academic libraries. Contributors share winning strategies for intentional decision-making in developing and managing shared collections, both print and digital, with expert guidance such as:

·        analysis of six consortia case studies, ranging from giants like CIC and CARL to regional collaborations like the State of Maine and Manhattan research libraries

·        elements to address in a memo of understanding among participating institutions

·        risk assessment methodologies that enable institutions to focus local resources where they will provide the greatest return; and

·        costs to anticipate for budgeting, such as collection analysis, space, validation, transport, staff, and administration.

 

RDA Essentials

Brenndorfer, Thomas. RDA Essentials. ALA, CLA, CILIP, 2016. ISBN: 978-0-8389-1328-4

Description
Perfect for those new to cataloging, this concise guide to cataloging with RDA specifically hones in on the needs of those seeking a simplified path to creating basic RDA records. First describing foundational RDA concepts and vocabulary, Brenndorfer then distills RDA instructions, matching them to cataloging practice in easy-to-follow language.

Table of Contents
A detailed table of contents is available on the publisher's web site.

Metadata, 2nd edition

Zeng, Marica Lei and Jian Qin. Metadata. 2nd edition. Neal-Schuman, 2016. ISBN: 978-1-55570-965-5

Description

This new edition offers a comprehensive look at the metadata schemas that exist in the world of library and information science and beyond, as well as the contexts in which they operate. It is useful as either a course text or a reference guide to working professionals and features:

• lays out the fundamentals of metadata, including principles of metadata, structures of metadata vocabularies, and metadata descriptions;
• surveys metadata standards and their applications in distinct domains and for various communities of metadata practice;
• examines metadata building blocks, from modeling to defining properties, and from designing application profiles to implementing value vocabularies;
• describes important concepts as resource identification, metadata as linked data, consumption of metadata, interoperability, and quality measurement; and
• offers an updated glossary to help readers navigate metadata’s complex terms in easy-to-understand definitions.

Table of Contents

A detailed table of contents is available on the publisher's web site.

Self-Publishing and Collection Development: Opportunities and Challenges for Libraries

Holley, Robert P.  (ed.). Self-Publishing and Collection Development: Opportunities and Challenges for Libraries. Purdue University Press, 2015. ISBN: 978-1-55753-721-8

Description
As the term “traditional publishing” begins to fade and new content producers join the conversation, librarians, publishers, and vendors will play an important role in facilitating and managing the shift. This book includes essays on reviewing sources, cataloging and bibliographic control, and vendor issues. Information addressing public libraries issues will highlight initiatives to make self-published materials available at the Los Gatos Public Library in California and the Kent District Library in Michigan. Essays on academic library issues will address why self-published materials are important for academic institutions, especially those with comprehensive collecting interests. Several self-published authors focus on how they attempt to make their works more suitable for public libraries. 

Table of Contents

Introduction / Robert P. Holley, Wayne State University

E-book self-publishing and the Los Gatos Library: a case study / Henry Bankhead, Los Gatos Library

Supporting self-publishing and local authors: from challenge to opportunity / Melissa DeWild and Morgan Jarema, Kent District Library

Do large academic libraries purchase self-published books to add to their collections? / Kay Ann Cassell, Rutgers University

Why academic libraries should consider acquiring self-published books / Robert P. Holley, Wayne State University

Digital authoring, electronic scholarship, and libraries: from walled garden to wilderness / Donald Beagle, Belmont Abbey College

Book vendors and self-publishing / Bob Nardini, Proquest Books

Ingram and independent publishing / Robin Cutler, Ingram Content Group

Review sources of interest to librarians for independently published books / Eleanor I. Cook, East Carolina University

Self-publishing and bibliographic control / Robert P. Holley, Wayne State University

Self-publishing and libraries: the slush pile is the platform / Tom Bruno, Yale University

An indie author in a library world / Altonya Washington, Livingstone College

The romance of self-publishing / Elizabeth Nelson, McHenry County College

Alacrity House Publishing / Frankie l. Colton, Alacrity House Publishing

Self-publishing: a bibliographic essay / Joseph D. Grobelny, Front Range Community College

Infographics: A Practical Guide for Librarians

Infographics: A Practical Guide for Librarians by Beverley E. Crane. Rowman & Littlefield, 2016. 978-1-4422-6036-8.

Publisher's Description

Designed for librarians who work with all age levels from youngsters to seniors at all educational, reading and language backgrounds, who must fulfill responsibilities that run the gamut from instructing patrons on information literacy skills to using electronic tools to marketing the library to locating funding, Infographics: A Practical Guide for Librarians provides librarians with the following:

• Section I: Infographics 101 contains definitions, history, importance in today’s society, types and examples, advantages and disadvantages, general uses, uses in libraries, tools for creation and design tips.
• Section II: Practical applications show how to use infographics in academic, public, special and school libraries. Included are visual examples and step-by-step instructions to create two infographics

Included in each section are exercises, tables with URLs to more ideas and materials and references.

This practical guide will help every type and size of library use infographics as a powerful part in their 21st century game plan. Whether it's marketing the public library, improving students information literacy skills in a school library or showcasing the accomplishments of the academic library, infographics can be a vital part of the library's playbook. The book describes ways to use infographics to:

• raise funds for a public library
• teach critical thinking and 21st century skills in the school library
• illustrate why libraries matter by relaying value of academic libraries
• market the library
• improve information literacy in academic settings
• advocate for resources and services.

Creating Online Tutorials

Creating Online Tutorials: A Practical Guide for Librarians by Hannah Gascho Rempel and Maribeth Slebodnik. Rowman & Littlefield, 2015. 978-0-8108-9243-9.

 

Publisher's Description

Today’s students rely heavily on using electronic resources; they expect to be able to access library resources from any location and at any time of the day. More and more schools, from K-12 through graduate level universities, are offering online education, and libraries must be prepared to guide learners in how to use library resources when and where they are needed. Online tutorials are the library’s answer to providing this immediate instruction, and today’s learners are expecting to have these guides available.

Many librarians don’t have the technical expertise needed to create online tutorials.

Creating Online Tutorials: A Practical Guide for Librarians will help guide them through the basics of designing and producing an online tutorial. Through practical examples, the book will guide librarians just starting the process of creating an online tutorial from start to finish and will provide tips that will be useful to librarians with more experience in designing online tutorials.

This detailed roadmap for designing and producing online tutorials covers:

• When to consider a tutorial
• Needs assessment
• Choosing the right technology
• Selecting and organizing instructional content
• Planning—script, images, narration, other design elements
• Assessment as a primary design element
• Maintenance and updating
• Online tutorial resources

After reading this book, new tutorial developers will have a practical, customizable blueprint that will enable them confidently address the creation of their first online tutorials, and experienced developers will learn efficient techniques to create and enhance future tutorials that are attractive, effective teaching tools.

Resource Sharing Today: A Practical Guide to Interlibrary Loan, Consortial Circulation and Global Cooperation

Nyquist, Corinne. Resource Sharing Today: A Practical Guide to Interlibrary Loan, Consortial Circulation and Global Cooperation. Rowman & Littlefield, 2014. ISBN: 978-0-8108-8803-6

Description
This practical guide to resource sharing starts with the library across town and ends with libraries on the other side of the globe. It provides a deep look at the practice of sharing resources and interlibrary loan services and includes lots of examples of codes, forms, and agreements. 

Table of Contents

PART I: BUILDING AN EFFICIENT RESOURCE DELIVERY SYSTEM
1. Teaching Each Other ILL, Since the Library Schools Won’t Do It
ILL departments cooperate and guide each other. You need an introduction to the modes of communication.
2. MARC: Library of Congress Did It, But Now It Must Change
Cataloging changes to get patrons information quicker but challenges the traditional attributes of good cataloging.
3. How to Get OCLC To Listen To Us
OCLC provides valuable services for ILL. How can we share our concerns with this powerful vendor?
4. Innovation Can Come From Us
ILLiad was created at Virginia Tech, but it is only one of the exciting ideas originating in libraries.
5. Rethinking Resource Sharing: The Future of Interlibrary Loan.
A movement, we should join, started with a manifesto in 2005 to “rethink resource sharing for the 21^st century.”

PART II: ADDING PERSONALIZED HIGH QUALITY SERVICE
6. Don’t Just Say “No” When Faced With Rules and Policies
Follow ALA codes as well as Copyright law and CONTU guidelines. Review library policies and agreements.
7. Showing Users What They Missed In the Library: ILL as Reference
Patrons request obscure materials but overlook items in the collection. Collaborate with reference and others.
8. Buy or Borrow: Getting What the Patron Needs
Buying books unavailable in the region gives patrons a collection building role. These books don’t gather dust.
9. Conundrums: A Confusing and Difficult Problem or Question
They include Cancellations, Cataloging, Challenges, Citations, Cooperation, Codes, and most of all Cost.
10. Going Global Is Easier Than You Think
Overseas services, shipping procedures, and payment methods will all be explained.
11. On the Spot ILL: What We Could Do better With the ALA Form
Serve consortial patrons, but also others with need clearly stated needs and proof of home library responsibility.
12. Enhancing Discovery: Taking an Interest in Local Stuff
Collect campus and regional publications to prepare for an ILL request tracking provenance.

Appendix 1: Code of Ethics of the American Library Association
Appendix 2: Interlibrary Loan Code for the United States
Appendix 3: Interlibrary Loan Code for the United States Explanatory Supplement
Appendix 4: ALA and ARL Response to the Section 108 Study Group Regarding Interlibrary Loan and Other Copies for Users
Appendix 5: Interlibrary Loans: ALA Library Fact Sheet Number 8
Appendix 6: Five Things Every New Resource Sharing Librarian Should Know
Appendix 7: About IFLA
Appendix 8: IFLA Guidelines for Best Practice in Interlibrary Loan and Document Delivery
Appendix 9: Illinois State Library: Libraries Very Interested in Sharing (LVIS) Factsheet