Hammerman, Susan Summerfield. Researching Prospective Donors: Get
More Funding for Your Library. Chicago: ALA, 2014. 025.110973
Hamme ISBN 978-0838912294
Individuals, not government
sources or foundations, are the largest source of giving in the United States.
Right now your community has individuals ready to become enthusiastic donors to
your library. But how do you find the most likely prospective donors?
Hammerman, a successful prospect researcher, gives library directors,
fundraisers, and board members all the tools they need to research individuals
and their wealth. This straight-talking guidebook:
·
Describes how to
identify and research prospects using existing or easy-to-find resources,
including publicly available information on individuals' wealth and assets:
·
Spells out what
information about a prospect is most important, such as previous charitable
donations, hobbies, interests, and memberships in clubs or other organizations
·
Provides
worksheets to document findings so the research can be used effectively for fundraising
·
Shows how to
establish a confidentiality policy and securely store information on prospects
·
Includes an
annotated bibliography of fundraising resources
Using the strategies outlined
in this valuable book, your library's fundraising staff can focus their time
and attention on the best donors and potential donors in your community.
