Google This! Putting Google and other social media sites to work for your library, by Terry Ballard. Oxford [England] : Chandos Pub., 2012
From
ALA: Many libraries and museums have already adapted to the current
information climate and work with Google, Facebook, Twitter and iTunes
to deliver information to their users; however, many have not. In this
book librarians or museum professionals interested in developing a
greater web and social media presence for their institution will find a
wealth of material to justify these actions to directors and
administrative boards. Ballard, an award-winning author with more than
20 years' experience as an academic systems librarian, has conducted
more than two dozen interviews with professionals who have created
exemplary work using social media, and shows how their experiences can
create success for your institution’s library. His book:
- Describes
the variety of free (or nearly free) options for social media and shows
how libraries from the Library of Congress to small public libraries
are adapting them
- Provides step-by-step instructions for
creating iGoogle gadgets in XML, iGoogle themes, Google Maps with
community locations, and Google Earth links to archived library data
- Describes the full process for creating a Google Custom Search engine
The
result of more than two dozen interviews with professionals who have
created exemplary work using social media, Ballard shows how their
experiences can create success for your institution's library.
