Bite-sized Marketing: Realistic Solutions for the Overworked Librarian

Dowd, Nancy, Mary Evangeliste, Jonathan Silberman. Bite-sized Marketing: Realistic Solutions for the Overworked Librarian. Chicago: American Library Association, 2010. 021.7 Dowd ISBN 978-0-8389-1000-9

This book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide

* How-to of guerrilla marketing
* Cutting-edge digital marketing practices
* Benefits of traditional print media

Visually compelling and easy to read, this book will challenge you to market your library in new and original ways.