- discusses the current context of funding for libraries and non-profits, using the history of Public Broadcasting as a positive role model for libraries;
- examines how general market features from the worlds of advertising and broadcasting, such as location, traffic, the right cluster of skills, and technology, apply to the library environment
- demonstrates how to utilize these market features in the most professional and efficient manner to build new revenue streams;
- walks readers through numerous plans for raising revenue from memorial considerations, one-time events like art shows and athletic competitions, naming rights and sponsorships for permanent resources such as buildings and rooms, location specific promotions, online crowd-funding, establishing passport services, and many more;
- provides guidelines of how to establish value, craft board policies, and write comprehensive contracts using a toolkit approach that will make the sales process more efficient; and
- shows library boards and management how to address sensitive issues such as name changes, unforeseen bankruptcy or disgraceful situations with a sponsor, community concerns about selling out, and the use of technology for appeals.
This collection is supported in whole by the Institute of Museum and Library Services through the Library Services and Technology Act, administered by the Oregon State Library.