ALA Glossary of Library & Information Science

 

Levine-Clark, Michael and Carter, Toni M. (eds.) ALA Glossary of Library & Information Science. 4th edition. ALA editions, 2013. ISBN: 978-0-8389-1111-2

Description:
Those familiar with the library profession and those who are not will benefit from this updated classic ALA reference resource that demystifies library jargon. The book presents a thorough yet concise guide to the specific words that describe the materials, processes and systems relevant to the field of librarianship. A panel of experts from across the LIS world have thoroughly updated the glossary to include the latest technology- and internet-related terms, covering metadata, licensing, electronic resources, instruction, assessment, readers’ advisory, and electronic workflow.

Breakthrough Branding: Positioning Your Library to Survive and Thrive

Walters, Suzanne and Kent Jackson.  Breakthrough Branding: Positioning Your Library to Survive and Thrive.  Chicago: Neal-Schuman, 2013.  021.7 Walte   ISBN 978-1555707668

Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book's three sections:

• Branding explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis;
• Positioning leads you through the process of effectively addressing your target audiences;
• Promotion helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.

Adult Programs in the Library, 2nd ed

Lear, Brett, W.  Adult Programs in the Library, 2^nd ed.  Chicago: ALA, 2013.  027.62 Lear 2013 ed.

ISBN 978-0838911402

Programming is an important means of not only drawing new people to the library but also better serving existing patrons. Lear s invaluable guide to adult programs is back---and better than ever, with refreshed, expanded content and new ideas to reinvigorate programs and give them a 21st-century spin. This edition includes

·        Updated chapters on basics such as funding, crafting guidelines, topic selection, publicity, post-program evaluations, and more

·        A new section on technology, with ideas for online book discussions, offering programs via Skype, and turning programs into podcasts:

• Methods for tailoring programs for specific groups, such as men, baby boomers, and seniors
• A collection of "five-star" programs from libraries around the country that can be easily adapted

Walking the reader through every aspect of adult programming, this new edition of a tried-and-true book is truly a librarian s best friend.

Embedding Librarianship in Learning Management Systems

Tumbleson, Beth E. and John J. Burke.  Embedding Librarianship in Learning Management Systems.  Chicago: Neal-Schuman, 2013.  025.5677 Tumbl   ISBN 978-1555708627

Information literacy instruction is best when it is integrated into actual research, and in higher education that means embedding librarianship into the learning management system (LMS). This new How-To-Do-It Manual is geared towards academic librarians already working with classes in an LMS as well as those considering how to begin a pilot. Tumbleson and Burke, who surveyed 280 librarians for information on related activities, also use their own first-hand experience implementing an embedded librarianship program at their university to offer guidance and encouragement. Showing how to start a program that can be adapted and made sustainable, they include information on:

• Implementing a simple pilot program with a librarian and one or two faculty
• Understanding and managing workload
• 9 tips for an effective email solicitation asking faculty to participate
• 10 selling points to attract students to LMS services

Library Services for Youth with Autism Spectrum Disorders (book)

Farmer, L.S.J. (2013). Library Services for Youth with Autism Spectrum Disorders. Chicago, IL: American Library Association.

Autism is now the second most commonly diagnosed serious developmental disability, and the number of children identified as autistic continues to grow. Introducing what autism spectrum disorders are, and identifying the great need to build and manage programs for different youth with these disorders, Farmer offers librarians in or outside a school environment all the information they need to build a library literacy program geared towards these children. Designed to both awaken sensitivities of library staff and address the questions of those who are already aware of the issue, this book

• Shows how children with this diagnosis are increasingly mainstreamed into traditional library and school programs and identifies the special needs and issues they face in a library setting
• Equips readers to meet the needs of young library users who are autistic with practical tools for training library staff, teachers, and volunteers 
• Explains hyperlexia, the main barrier to the development of literacy among these children, and how programs using sensory experiences can strengthen both literacy skills and socialization
• Proposes strategies for using library design to ensure that materials and resources are accessible to all patrons

Including a glossary of terms and bibliography of additional resources, Farmer’s book is an important tool for raising awareness and supporting literacy development for children with these disorders in the library setting. (book description)